Established in 2019 by Marc Farrell, Ten to One Rum is a Caribbean brand who's name draws inspiration from the West Indies Federation, comprising 10 countries. The name is a nod to a renowned quote from Trinidad and Tobago's inaugural Prime Minister, Dr. Eric Williams. Ciara became an investor, co-owned, and director at Ten to One Rum in 2021, collaborating closely with Marc in various domains across the company.